Design services
Design is more than decoration. It's good business. Strategic
branding requires strategic design, and The Lavidge Company
delivers that with flexibility and speed. Whether starting from
scratch or working from existing standards, we never get bogged
down in the process. Instead we work smart, with a refreshingly
simple philosophy: understand the objectives and design to meet
them.
We merge brand-building design with advertising and
problem-solving for what our clients call "one-stop shopping." This
requires the expertise of talented designers who comprehend the
advertising process, so both sides can enhance each other's work.
Successful results come from creative, practical design that
reflects thoughtful, strategic marketing...and since all our teams
recognize there's no use advertising any product if its packaging
won't sell, we join forces to tell your story effectively.
brand identity
Who are you? How do you want to be seen? We ask the questions
needed to reflect your brand identity to the world, whether that
involves a simple update or a complete visual image creation that
shows what makes you unique.
- Logo Development is the first step, because your logo provides
a consistent reference to your brand. Once the mark is chosen, the
typeface and color palette -- both primary and secondary -- keep
your image clear, memorable and distinctive.
- Brand Standards Development ensures that everyone from vendors
to in-house staff maintains your identity in the marketplace. Brand
standards range from instructions on logo size, color and placement
to directions for photography style, disclaimers, and use of your
logo on clothing, vehicles, signage and more.
- Stationery Systems are the most frequently used method of
presenting your brand, in everything from letterhead to business
cards to email footers. We ensure that every element in your system
reflects your specifically designed identity.
Packaging
Packaging takes your brand identity to the market, presenting
your image to everyone from shippers to vendors to shoppers to
consumers. Each one comes in contact with your packaging, whether
they're the end user or someone who sees your product on its way to
that user, and our design reinforces the impression you want to
make.
- Product Package Design -- Starting with your brand standards
for color palette, typeface and logo, we create custom packaging
for every conceivable method of delivery.
- Point of Purchase Displays -- From end caps to menus, from
table tents to register displays and even supplemental materials
like window posters, our designers provide the displays that entice
customers.
COLLATERAL
Maintaining your brand identity is accomplished through every
printed piece with your name on it. We never lose track of that
mission, because your brand deserves the respect of solid,
consistent design that reflects who you are.
- Direct Response (Mailers) -- We always ask first what the
mailer is meant to accomplish. Then we provide you with a creative
brief to make sure we've hit the right target, followed by a
direct-response piece that achieves your goal.
- Sales Collateral/Brochures -- Whether you prefer to start with
a general idea or a finished document, we bring the design flair to
every project you present.
- Visual Presentations -- Keynote or PowerPoint are both familiar
territory, so we can create a strong presentation for any event in
any setting.
- Annual Reports -- We offer a range of services, from creating
your cover page template and interior-page formats to taking your
statistics and turning a typed document into a finished work of
art.
Environmental Design
Inside and out, we express your brand identity in everything
from wayfinding systems that guide people through your building to
the monument signs and building signs that bring them to you in the
first place.
Trade shows and events
When you want to make the right impression at trade shows and
events, you want The Lavidge Company designers creating all your
materials. Starting with invitations and continuing through
announcements, support materials and even your booth design, we
provide everything from video displays to promotional merchandise
sourcing.