Agency's awards show creative talent in multiple disciplines

PHOENIX, Ariz. - (May 6, 2010) - The Lavidge Company (TLC), a full-service advertising, public relations, consulting, communications and interactive marketing agency, today announced that the agency won two awards during the 25th Annual District ADDY® Awards sponsored by the American Advertising Federation District 12.  As district winners, Lavidge will move on to compete in one of the largest and most prestigious national competitions recognizing creative excellence in advertising.

The American Advertising Federation District 12 ADDY® Awards judging was completed in Colorado Springs, Colo. on April 3, 2010, with a distinguished judging panel of advertising creative professionals from throughout the United States.  The district competition included a total of 305 entries by 107 entrants throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso, TX.

"The Addy Awards are a great opportunity for The Lavidge Company to showcase its creativity and any time we're recognized with one, it's an honor. I'm proud to be a part of the creative team here and look forward every day to seeing what we come up with next," stated Bob Case, Chief Creative Officer of TLC.  "We thank the Regional Addy committee for rewarding our work and hope to make a strong showing at the national competition in May. Assuming of course that talking about it just now doesn't curse us...."

The ADDYs recognize advertising from media of all types, creative in all sizes and entrants from all levels.  Awards for TLC included:

Award - Client    Category - Entry Title  

Gold - Lavidge Company Self Promotion, Mixed Media Campaign - Lavidge Holiday Campaign
Silver - Phoenix Suns Self Promotion, Collateral - Phoenix Suns Thank You Book

Gold and Silver ADDY® Award winning entries from the District 12 competition are eligible to compete in the AAF National ADDY® Awards competition, which will be judged in May 2010.  The final tier of awards will be announced during the national awards gala event on Saturday, June 12 at the Hilton Orlando Bonnet Creek Hotel in Orlando, Florida as part of the 2010 AAF National Conference.

The American Advertising Federation ADDY® Awards

The ADDY® Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY® competitions. The mission of the ADDY® competition is to recognize and reward creative excellence in the art of advertising.

About The Lavidge Company

The Lavidge Company is a locally owned and operated full-service advertising, public relations, interactive, consulting and marketing communications agency.  Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services.  Highlights of the agency's client base includes Discount Tire, Pearle Vision, Arizona Grand Resort, Massage Envy, Robson Resort Communities, Phoenix International Raceway, Banner Health, McDonald's and many more. Named as one of the 15 fastest growing companies in Arizona by Arizona Business Magazine, The Lavidge Company was also recently voted as one of the "Best Places to Work" in Phoenix by Phoenix Business Journal, selected as one of Arizona Woman's "2008 Best Workplaces for Women," and was recognized by Comerica Bank as a 2008 "Arizona Company to Watch." The Lavidge Company offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016.  More information on the agency may be found at www.lavidge.com. @lavidgeco Facebook: LavidgeCompany.

MEDIA CONTACT:

480.998.2600
Jennifer Spangler x552
jspangler@lavidge.com
Joseph Valdez x540
jvaldez@lavidge.com

Regional Addy Award Release