FOX Sports Arizona and Phiten among the Newest Client Additions

PHOENIX - (September 13, 2010)  - The Lavidge Company (TLC), a Phoenix advertising agency, offering a full menu of services including advertising, public relations, marketing communications, consulting and interactive marketing, today announced the addition of nine new clients to its roster including the FOX Sports Arizona Creative University partnership with Arizona State University.

"Our sports marketing experience with clients such as Phoenix International Raceway, the NBA Jam Session, ASU Athletics and the Diamondbacks has helped us to attract other high-profile sports industry partners like FOX Sports Arizona," said Bill Lavidge, CEO of TLC.

Creative University is a program that FSN's regional sports networks recently developed with prestigious academic and athletic institutions from around the country. FOX Sports Arizona partnered with Arizona State University's Walter Cronkite School of Journalism & Mass Communication in the spring of 2010 to launch a new class called "Sports Marketing & Campaigns."  The students were tasked with creating a new branding/image marketing campaign for the network covering on-air promotion, print advertising, outdoor, radio, Internet, digital and social media to reinforce its position as the home for Arizona sports.  The winning ASU teams, SparkMedia and Breakthrough Communications, were selected for their innovative campaigns and will observe TLC's staff to bring their ideas to life.

In addition to FOX Sports Arizona, the Phoenix advertising agency has been hired by the following companies:

• Phiten USA, the Japan-based innovator of precious metal-infused health and energy products favored by professional athletes worldwide to aid in muscle recovery, performance and overall health;
• Massage Envy, Sacramento Co-op, Sacramento area owners of the national massage and spa franchise dedicated to offering affordable services at convenient locations;
• Nuvira, a hair restoration company offering a new patented process;
• JHass Group, a loss mitigation services company for individuals with high debt loads;
• Delott and Associates, one of the fastest growing independent marketing organizations for licensed life insurance, annuity, and financial professionals with advisors located in more than 40 states across the U.S.;
• Life Technologies, provides products and services that support academic and government research institutions and pharmaceutical and biotech companies worldwide in their efforts to improve the human condition;
• Social Shield, provides the latest in state-of-the-art tools designed to help parents monitor their children's social media activity to prevent cyber-bullying and watch for predators.

About The Lavidge Company
The Lavidge Company is a locally owned and operated full-service advertising, public relations, interactive, consulting and marketing communications agency.  Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services.  Highlights of the agency's client base include Phoenix International Raceway, Discount Tire, Pearle Vision, Arizona Grand Resort, Massage Envy, Banner Health, McDonald's and many more. Named as one of the 15 fastest growing companies in Arizona by Arizona Business Magazine, The Lavidge Company was also included in Inc. Magazine's 2010 Inc. 5000 list, voted as one of the "Best Places to Work" in Phoenix by Phoenix Business Journal for four years, selected as one of Arizona Woman's "2008 Best Workplaces for Women," and was recognized by Comerica Bank as a 2008 "Arizona Company to Watch." The Lavidge Company offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016.  More information on the agency may be found at www.lavidge.com. www.internetmarketingagency.com Twitter: @lavidgeco Facebook: LavidgeCompany.

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Jennifer Spangler x552
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Joseph Valdez x540
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