PHOENIX, Ariz. - (February 8, 2010) - The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, has announced the addition of several new clients to its roster including two widely-recognized household consumer brand names: Pert Plus® and Sure®.

Pert Plus and Sure will launch several new products nationally with a full public relations, advertising, marketing, interactive and social media campaign in 2010. The product lines are owned and marketed by Phoenix-based Innovative Brands.

What's more, a well-known national eyewear company has also hired TLC: Pearle Vision. The Ohio-based retailer has over 800 stores in North America and is working on franchise expansion. TLC Interactive will revamp the franchise section of their Web site, while Lavidge Marketing Services will create an e-mail campaign, brochure, and presentation template.

"In today's climate, it's encouraging to know that our reputation as a results-driven and creative agency has brought such outstanding clients to our door," said Bill Lavidge, CEO of TLC. "We're excited about these new partnerships and hopeful that 2010 will be a great year for us all."

The Lavidge Company has also added the following companies to its agency roster:

• Three-time New York Times best-selling business author Harvey Mackay
• MJ Insurance, a leading property-casualty and employee benefit agency specializing in various commercial sectors: construction, manufacturing, sororities, coal mining, transportation, as well as comprehensive employee benefit programs
• Phiten, creator of titanium necklaces, bracelets and sports accessories favored by many MLB players to aid in muscle recovery
• CCS Presentation Systems Texas, a wholly-owned subsidiary of Integrated AV Systems, LLC, based in Houston, Texas and part of a group that forms one of the largest audio and visual equipment integrators in the U.S.
• Robson Resort Communities, one of the leading builders and developers of active adult living with residential communities in Texas and Arizona
• Smartcomm, specializes in identifying investment opportunities in the wireless communications industry for its clients
• NightHawk Radiology Services, the leading provider of radiology solutions to radiology groups and hospitals throughout the United States
• Maricopa County Regional School District, serving Phoenix's Maricopa County as its only accredited accommodation school district and provides  career, vocational and academic services for youth in transition
• Callaman Ventures, offers investments in companies nationwide using a principled approach
• CSA Wealth, designs and implements wealth plans, investment strategies and asset protection
• Novus Glass, a nationwide auto glass and windshield repair group
• RonsMap, creators of an innovative new way to shop for cars online
• Halo Animal Rescue, a rescue organization adopting out pets that would otherwise be destroyed

About The Lavidge Company

The Lavidge Company is a locally owned and operated full-service advertising, public relations, communications, consulting and interactive marketing agency.  Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services.  The agency's client base includes Discount Tire, Arizona Grand Resort, Massage Envy, Pert Plus®, Sure®, Pearle Vision, Phoenix International Raceway, Banner Health, McDonald's and many more. Named as one of the 15 fastest growing companies in Arizona by Arizona Business Magazine, The Lavidge Company was also voted one of the "Best Places to Work" in Phoenix by Phoenix Business Journal two years in a row, selected as one of Arizona Woman's "2008 Best Workplaces for Women," and was recognized by Comerica Bank as a 2008 "Arizona Company to Watch." The Lavidge Company offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016.  More information on the agency may be found at www.lavidge.com or www.internetmarketingagency.com.

MEDIA CONTACT:

480.998.2600
Jennifer Spangler x552
jspangler@lavidge.com
Joseph Valdez x540
jvaldez@lavidge.com

February 2010 New Hires