SCOTTSDALE, Ariz. - (April 13, 2007) - The Lavidge Company, an award-winning advertising and public relations firm located in Scottsdale, announced today that it will provide comprehensive marketing support for Massage Envy, one of the nation's fastest growing franchises recently ranked 3rd in the list of top new franchises compiled by Entrepreneur Magazine.

A membership-based organization, Massage Envy has opened more than 185 locations nationwide, and granted more than 530 franchise licenses to date. Massage Envy recently ranked 149th in the Franchise 500 issue of Entrepreneur Magazine.

Scottsdale-based Massage Envy determined that a comprehensive integrated marketing strategy was needed to facilitate the growth of this brand on the national stage. Massage Envy reviewed creative presentations from several Phoenix advertising agencies before awarding the business to The Lavidge Company.

"After careful consideration, we all agreed that The Lavidge Company's unique concepts conveyed the key messages that Massage Envy strives to provide to its current and prospective customer base," said John Leonesio, CEO of Massage Envy Limited LLC. "Additionally, the agency's history of producing creative and successful campaigns for national franchise accounts cemented our decision."

The Lavidge Company has designed and implemented national advertising campaigns for franchise clients such as such as McDonalds Co-op and Brainsavers. In addition, the agency has created sucessful advertising campaigns for clients such as The Phoenix Suns, The Phoenix Zoo, and The Arizona Diamondbacks.

"We are honored and proud to represent Massage Envy," says Bill Lavidge, CEO of the Phoenix ad agency. "We look forward to being a part of and a catalyst in their tremendous growth."

About Massage Envy:

Massage Envy® Limited, LLC is a national franchise of massage clinics dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy is now a $100 million-a-year company with 185 operating clinics, and more than 530 franchises sold in 23 states.

About The Lavidge Company:

The Lavidge Company is a locally owned and operated full-service advertising, public relations, consulting and marketing communications agency.  Since 1982 The Lavidge Company has specialized in developing brand positioning for products and services.  Highlights of the agency's client base include Bashas', DriveTime, Discount Tire, Phoenix Suns, Arizona Diamondbacks, Cachet Homes, Phoenix Mercury, and McDonald's.  The Lavidge Company offices are located at 6263 N. Scottsdale Rd., Suite 190, Scottsdale, AZ 85250.  More information on the agency can be found at www.lavidge.com

MEDIA CONTACT:

480.998.2600
Jennifer Frederick x552
jfrederick@lavidge.com
Joseph Valdez x540
jvaldez@lavidge.com