Although Dale's still operating undercover when it comes to being an Iron Chef, getting people together -- for great food or great work -- is what he does best. Since he speaks the languages of creative plus technology plus business, having learned each one during work for clients from Motorola and Chevrolet to Xbox and Red Bull, he bridges the gap between all those areas at The Lavidge Company. Dale started as a designer during the birth of online interactive, evolving into a creative director and then a business owner. That experience enables him to strike a balance between art and strategy...a balance almost as perfect as his Asian Islander "Muurinated" Ribs.