Connecting people and helping people -- along with family and slalom water skiing on Michigan lakes -- are Bill's passions in life. He connects people daily at The Lavidge Company, which he founded in 1982 after gaining experience with Foote, Cone & Belding followed by Bozell & Jacobs. His work in account service, research and media led to his vision of the ideal agency, which is now one of the Southwest's largest full-service marketing and public relations firms with capitalized billings of more than $70 million. Bill's passion for helping people led to him co-founding the Phoenix Suns Charities and serving on numerous boards, some of which have yet to see his snazzy water-skiing screensaver.