Not many media people can say they've learned negotiating skills from the FBI, but Betsey is a proud graduate of the Phoenix FBI Citizens' Academy. She's also led The Lavidge Company media team since 2003, with more than 20 years of experience in planning, buying, media sales and sales management. When she's not undercover protecting our freedoms, Betsey focuses on supervising media buyers as well as buying and planning on behalf of various clients. Although her 2010 State Championship football-playing son is off to college, she still has a shelter mutt on whom she exercises her best negotiating skills.