Active Adult Communities
Over the years we've worked with just about every active adult community developer in the state. This quarter-century of experience enables us to anticipate prospective residents' desires as well as their concerns, and to create marketing materials that attract not only those already living in state, but also those from key feeder markets throughout the United States and Canada.
LAVIDGE is experienced with reaching people who are making the transition from their longtime home to a place providing amenities and services for independent seniors. We know how to offer the kind of assurance these older adults and their younger family members need before making the commitment to a new kind of life designed for seniors at every level of health.
Most people resist the idea of moving into "a nursing home," but we're familiar with positioning the advantages of a lifestyle that offers exactly as much assistance as a person needs. Whether that's medication reminders and transportation, or a higher level of care from health professionals, our marketing makes a difference to these prospective residents as well as to our clients.
Because we specialize in understanding how families and loved ones make home care decisions, we can increase your qualified inquiries, boost your close ratios and maximize client lifetime value. We achieve this by leveraging ongoing research and insights to develop marketing programs that overcome barriers and convince clients to take action.
Because we specialize in understanding how and why caregivers find meaning and significance in their calling, we can increase your number of active caregivers and decrease your caregiver turnover. By applying our ongoing research and recruitment experience, we develop programs that attract and retain the right people with a passion for their work.
Meet our Senior Living Team Leaders
Tim TrullManaging Director, Account Planning and Strategy
Stephen HeitzChief Innovation Officer
John ZapfAssociate Creative Director
Lisa HenryDirector of Advertising
Shaun SchulmanInteractive Art Director
Kathryn ReeveAccount Supervisor, Public Relations
Jennifer WhittleAssociate Director, Public Relations
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