The Barefoot Kind
by Adrian Martinez - Interactive Account Supervisor 06.10.2011 Categories: Interactive, Behind the Campaign, Culture Comments [0]

What is it they say about the shoemaker's children?  Oh yes, "the cobbler's children go barefoot."  The proverbial shoemaker is so busy making shoes for paying customers that he doesn't have time to tend to his own family.  With our Web site in long need of a facelift, the TLC family has felt similarly neglected.  This has hit the interactive brood, who take pride in putting out great sites for our clients, the hardest. We are the metaphorical shoeless kids wandering the hot desert terrain. Ouch!  Immersed in the client whirlwind, we took no time to build a proper showcase for ourselves.

There was also that little issue of getting 50+ cobblers to agree on the "shoe style." Pumps, wedges or flats; wingtips, high-tops or crocs… ok maybe not crocs but you can see that there were several different directions to explore. Once we put ourselves into the client seat and resisted the lure of seasonal fads, there was but one choice for our site.  It should be akin to a classic new pair of boots.  Our boots are really a hybrid between form and function.  Light enough for hiking up the national food chain and sturdy enough for construction on new fronts.

http://www.lavidge.com/

We here at Lavidge are barefoot no more!

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