Strategy
Whether we’re developing a communications plan, conducting market research, building a brand, conceptualizing a print advertisement, incorporating an interactive strategy, planning an event or negotiating media, our Strategy team adheres to a process of creating, introducing and launching marketing initiatives.
Strategic planning services offered:
- Marketing Audits
- Proprietary & Secondary Research
- Stakeholder Surveys
- Marketing Planning
- Observation Research
- Branding Sessions
- Brand Positioning
- In-depth Interviews
Research
Research is a key component of our strategic planning process, as well as a gauge for campaign measurement. We may work with subcontractors to provide primary research in the form of focus groups or outbound telephone surveys, or secondary research performed by the agency. Either way, our Strategy team directs the entire research and planning process.
Research services offered:
- Advertising Effectiveness Tracking
- Attitude and Usage Studies
- Benchmark Studies
- Consumer Preference Studies
- Consumer Trends
- Concept Testing
- Pre-/Post-Awareness Studies
- Product Satisfaction Surveys
Account Management
At TLC, you’ll find some of the brightest, most agile minds in marketing. Our Account Executives work one-on-one with our clients’ executive management to develop a marketing plan, goals, objectives, strategies, and tactics. Not only do we concentrate on the plan, we also focus on the results. Accountability, methods of tracking and hardcore results drive our team.