Media

It's like a tree falling in the forest: if no one saw the ad, was it effective advertising? Our Media group doesn’t think so. Media is responsible for making sure our clients’ ads get noticed—through research, strategic planning and buying of all print, broadcast, outdoor and other advertising media for TLC accounts.

Our Media department has experience in buying and planning a wide variety of media, from national television spots to local print ads, and has deep experience in the Arizona market. Following careful review of media availability and demographic and psychographic data, our team negotiates contracts while pursuing measurable value-added opportunities. We also adhere to a strict policy of stewardship through disciplined and immediate follow-up and placement.

Planning Tools

  • Scarborough Qualitative
  • SQAD Media Cost Projections
  • Prizm Clusters


Buying Tools

  • Nielsen TV Ratings/Overnights
  • Arbitron Radio Ratings
  • SmartPlus®-Buying


 

© The Lavidge Company

6263 North Scottsdale Road, Suite 190 | Scottsdale, Arizona 85250 | 480.998.2600 | info@lavidge.com